It's being heralded as the anti-wrinkle cream that could wave goodbye to botox. Avon is unveiling a new line erasing treatment that sets a new standard in the fight against fine lines.
It's called the Anew Clinical Pro Line Eraser Treatment — it launched in the US this month and will hit shelves in the UK this week.
Normally a product with this kind of advance in skincare technology would cost hundreds, but Avon are looking at launching it at around the $70-$80 mark.
You can expect to see the product hit Aussie shelves mid next year.